Business name registration can be a simple, cost-effective method of reserving your business name, particularly when you will be operating in a single state or territory of Australia.

As a sole trader you will have exclusive control over the business but you will also have unlimited liability for debts of the business.

Business name registration is processed through the Office of Fair Trading or its equivalent in other states. Keep in mind that filing for registration of a business name will not establish a small business as a legal entity. It is merely a name under which the owner of the business name trades.

It is important to note that the registration of a business name does not confer any proprietary rights in that business name. However, once trading commences under the business name, the name generates goodwill or reputation. This goodwill can be protected.

The business name you choose should project your desired image. It must be different from existing business names and must not be misleading or offensive.

A business name registration must be filed for each state or territory your business will be operating in, which means that it may be more cost-effective to incorporate a company if you will be conducting business nationwide. Still, business name registration has its advantages. Primarily, it's quick and simple. With a little help from Corporate Express you can start the process of filing your business name with the appropriate registering authority by simply filling out an order form.

Information you'll need to complete the form:

• Preferred business name
• State of registration
• Nature of business
• Principal place of business
• Proprietor's personal information such as address and place and date of birth

Business name registration renewal fees are required every two to three years, depending on the state of registration.

Completing a registration of business name is great solution for sole proprietors or independent contractors wanting to offer their services as anything other than their full legal name.

If you would like your business to become an incorporated entity such as a limited liability company, Corporate Express also offers company formation services that will enable you to file for incorporation.

Click here to register your business name.

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